Business intelligence (BI) gives organizations an advantage by providing the technology and tools to gain insight into their data. BI tools give users the ability to access self-service analytics and create powerful visualizations, so they can easily make sense of large datasets. BI functionality such as data mining, ETL processes, OLAP cubes, and reporting dashboards have revolutionized how many companies use analytics. BI helps businesses identify hidden trends within their data that lead to informed decisions, coveted competitive advantages, and newfound business opportunities. Put simply, BI sets the stage for data-driven success in today's modern marketplaces.
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